About me

Product-minded.
Engineering all the way down.

Idan Ayalon

I’m Idan Ayalon, a product engineer, technical founder, and the person behind Ayalon Software.

I’ve spent 15+ years shipping production software across startups, enterprises, and public-sector organizations. In 2020, I founded Ayalon Software to help teams take products from discovery and architecture to launch and beyond.

Since then, the studio has delivered 50+ apps. I’ve built across mobile, web, backend, and cloud, and led engineering teams of up to five developers. The common thread is ownership: understanding what the product needs, then doing the work to make it real.

Today, AI engineering is a central part of that work—from LLM integrations and agentic workflows to the tooling that helps engineers work more effectively. I built Forge AI and created LoopFlow, an open-source workflow language for coding agents.

I also founded Kotlin Israel in 2017 and Flutter Israel in 2018. I write, share open-source projects, and enjoy the conversations that happen when engineers explain how they actually build things.

Let’s work together ↗
From clients and colleagues

The work, in their words.

“
He is not only a talented developer, but also cares deeply about the product he is working on and puts his heart into his work.
DB
Dan BerenholtzFormer manager · July 2018
“
He has unique observations and a way to solve problems, combined with a strong work ethic.
AD
Amir DragotFormer manager · January 2020
“
He is ready to deal with difficult situations and solve the problems on time.
OP
Oleg PuzisFormer teammate · April 2022

Excerpts from author-supplied LinkedIn recommendations. Employment history is separate from the studio’s client work.